Client: Lucky Charms
Project: 50th Anniversary media tour

I was 'lucky' to design Lucky Charms 50th Anniversary infographic paired with press materials for this legendary media tour leading up to St. Patrick's Day in 2014. I also had the opportunity to photograph Lucky around the city of Chicago and marching in the St. Patrick's Day parade with General Mills clients. It was truly a magical experience!

Lucky Charms social team posted these photos on their Facebook page in real time on St. Patricks Day during the Chicago parade.

I also produced a poster for the #LuckyToBe Campaign, celebrating individuality, diversity and inclusiveness and encouraging fans everywhere.

Designed in Adobe Photoshop