Current's Millennial Mom's Infographics
My Contribution: Using our company’s colors, I was given our own research and statistics and challenged to illustrate for an article.
Description: Research from Current finds that many moms are tuning out social. These infographics were designed from research results, in attempts to reach more brands targeting moms and to #TalktoCurrent to plug in what brands can credibly offer and what consumers desire when it comes to social.
Excerpt from Article in Social Times quoting Current's EVP Amy Colton: “Most people are talking about how prevalent social media use is among women, particularly moms, but there is an anti-social movement on the horizon,” said Amy Colton, an executive vice president at Current. “Moms, especially young moms, are feeling pressured to present a perfect life, getting sick of bad brand blitzes, and starting to feel overwhelmed and annoyed.”
Surprisingly, it’s the younger millennial moms who are most eager to cut the cord, with 60 percent saying they are thinking about cutting ties to social media. The majority of these new moms, 61 percent, say that they feel pressured to keep up with the digital Joneses via “perfect” pictures and posts on Pinterest, Instagram and Facebook.
Facebook and Pinterest are the top channels for younger and new moms who are active on social media, with Instagram a fast-growing contender. Nearly a quarter of moms say they are using the one-at-a-time photo stream more than last year, perhaps because the content is highly curated. Twitter has suffered the most from new mom-attention fatigue, with only 34 percent of survey respondents still using the service.
For brands who rely on social channels to reach theses primary household decision makers, Colton suggests keeping marketing messages to a minimum and making sure that the content stays relevant. Her top pick for content that will keep moms engaged? Humor. “No one needs to laugh more than a stressed out, multi-tasking mom,” said Colton.